Nimble aims to be WordPress of social SaaS


WordPress dominates the world of web content management, powering over 59 million websites and hosting about half that many. Nimble, a Santa Monica-based software-as-a-service startup, is taking some pages out of WordPress’ playbook by opening the API for its social CRM platform, and offering an in-platform app store for developers to give away or sell applications based on it.

Founded by Jon Ferrara, the cofounder of the Windows contact management giant GoldMine Software (now owned by FrontRange Solutions), Nimble is trying to fill the gaps left by and create a community of plug-in developers and SaaS partners by opening up its interface and server-side APIs, and create an in-platform application store that developers can sell their software through. 

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